This week, our spotlight falls on an amazing app called Moja App. Moja is a Twi word that simply means ‘blood’. The name of the app is deeply connected with its features and functions. Moja App is health app the seeks to motivate people to donate blood to replenish the stock of the National Blood Service (NBS). It does this by creating a virtual hospital where people can get easy access to qualified medical practitioners through live chats, virtual clinics, daily health tips etc.
Often, people are only moved to donate blood when there are emergencies or when the NBS runs out of stock. An app like this can help establish the culture of voluntary blood donation in this country so that there will be blood available always for medical use.
We had a brief interview with the CEO of 233apps, Ernest Gavor, who is responsible for this innovation.